"Clean-up on aisle five!" This is a common announcement grocery shoppers in New Jersey are likely to hear at one time or another. Even if clean-ups are handled fairly quickly, there's always the risk of someone slipping, falling and sustaining a serious personal injury. In fact, the president of a leading underwriter of specialty insurance products considers fall injuries to be the number one cause of loss in the grocery world. There are many different types of things that people can slip and fall on, from split liquids to coupons that fell out of someone's pocket.